I got a call the other day with the question “How can we improve our website,” and the statement, “We need to do social media.”
First thing’s first. I needed to figure out why they needed to change their site, what changes would make the most sense, and why they thought the solution was social media.
So, I put on my detective’s hat and started analyzing the data, letting that help answer a lot of questions that might not seem so obvious on first glance. We looked at their sales goals, website traffic, and the ratio of traffic to online sales. Because I let the data tell the story, I was able to recommend specific web design changes that would help them convert more sales and a digital marketing strategy that would drive more traffic to their site.
Here’s a quick play-by-play so you can see how this conversation unfolded. Read more