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7 Social Marketing Trends For 2019

Nothing is ever truly static in the digital world. Systems change — they evolve. What was true yesterday might not be true today. In fact, there’s every chance that Google has made several changes to its ranking algorithm while I’ve been typing this sentence.Due to this hectic pace, being a marketer in the social age is tough. A 14×48 foot bulletin billboard is the same in Texas, New Hampshire or North Carolina, but a single marketing strategy has to be specifically tailored for Facebook, Twitter and Instagram. You may have done great work for a previous campaign, but that doesn’t matter now — you need to start from scratch again, even while maintaining brand consistency.

To ease your way, we’ll look at the inbound trends for social marketers and give you a headstart on your next strategy reformat. Read more

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Latest SEO Statistics and What It Means for Your Website

Each year research companies gather feedback and data about Internet users, run case studies and create statistic reports about various niches of business, marketing, and sales. But this stats are only numbers if you don’t know how to use it. Here I give you the list of the most prominent statistics about SEO and digital marketing and explain what it means for your business and how you may use this info.

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5 Exciting Online Commerce Trends Marketers Need To Know

As technology’s influence continues to grow and work its way into every facet of our lives, new trends are able to come and go faster than ever. These days, it’s vital to stay up to date on the latest developments, so that you won’t be left on your own with an outdated strategy. Here are 5 trends to help keep you in the know in 2018. Read more

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Pumpkin Spiced Everything: How To Craft Perfect Seasonal Content

The changing seasons and their associated holidays bring unique sales opportunities to retailers throughout the year, be it Easter, Valentine’s Day or Christmas. Well-crafted seasonal content is a crucial tool; one that will enable you to both connect with your customers and appease the search engine Gods.

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Move more and move better at the office

by Jess Beauchemin

It’s a familiar feeling: it’s late, you’re shutting down your computer after a long day at the office, and you realized you’ve barely gotten out of your chair all day. You feel drained, lethargic, and cranky. The last thing you want to do after you survive the evening commute is go to the gym. So yet another sedentary day goes by with you feeling badly about yourself. There’s no time! What’s the solution? Read more

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How To Make Your Life And Business EASIER

by Erin Holt

Life is meant to be easy. WE are masters of making it hard.

Think about an area of your life that seems really hard? Do the same struggles keep happening over and over again?

I can relate. Read more

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How to use data to make better web design and digital marketing decisions

I got a call the other day with the question “How can we improve our website,” and the statement, “We need to do social media.”

First thing’s first. I needed to figure out why they needed to change their site, what changes would make the most sense, and why they thought the solution was social media.

So, I put on my detective’s hat and started analyzing the data, letting that help answer a lot of questions that might not seem so obvious on first glance. We looked at their sales goals, website traffic, and the ratio of traffic to online sales. Because I let the data tell the story, I was able to recommend specific web design changes that would help them convert more sales and a digital marketing strategy that would drive more traffic to their site.

Here’s a quick play-by-play so you can see how this conversation unfolded. Read more

10 DIY Digital Marketing Tips

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websites and counting

Did you know that there are 1 billion websites on the Web today? How are people going to find your website in that digital clutter? I have a few ideas that I’ve gleaned from 20 years as a web designer and developer. I’ve built over 1000 websites for clients who range from medical professionals, real estate agents, retailers, community organizations and professional service providers. The one constant with every job is that launching a website is just the beginning. The real work begins after the site is launched and the client is ready to experience a return on their investment (ROI). Driving traffic to a website requires a strategy and consistency. I can identify at least 100 ways to drive traffic to your site, but let’s just start with a few DIY digital marketing tips to get you going. Read more

Easy to implement growth hacks for your startup

Ellis first presented the idea of growth hacking in 2010, and since then it has caught on like a wildfire. Any business, small or big, is looking to growth hacking to quickly build a huge customer base.

“A Growth Hacker is someone whose true North is Growth.” – Sean Ellis

Growth hacking, in the end, is all about finding the right strategy that enables accelerated growth of the business. Here are a few such strategies that are easy to implement. Read more

How to get past writer’s block and begin writing with confidence and ease

Have you ever experienced writer’s block? Can you recall the last time you opened a new blank page with enthusiasm and a deadline but as soon as you started to record your thoughts your mind became a blank slate? I know how that goes. Insecurity kicks in followed up quickly by his favorite teammates, excuses and procrastination. That paper is still blank. That deadline still exists. And somehow you’ve got to come up with a great idea and start writing. But how do you get over the hump? Here are a few exercises to help you get unstuck and in to the flow so you can write with confidence and ease. Read more