Client: Nancy Jane Smith
URL: nancyjanesmith.com
Industry: Professional Counseling
Location: Columbus, Ohio
Case Study: Nancy Jane Smith is a professional counselor and speaker located in Ohio who specializes in helping individuals find out “what makes their heart sing”. Her previous site was outdated and inflexible, so with the help of Michelle Barry Franco, Nancy, Michelle and I discovered a new look and feel for her business, including a new website, email newsletter design, and a new logo to use on her business cards. Today, Nancy can log into her website and update all of the content from an easy web-based editor (native to WordPress). She can easily post articles that provide helpful tips and case studies to inspire her readers. Sign up for the email newsletter for a free gift, request a counseling session, share advice on social networks, and comment on her blog. This is truly a 2.0 website, fully integrated with the social web and interactive with the reader.
